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Kudler Fine Foods Marketing Research

Kudler Fine Foods Marketing Research

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Title: Kudler Fine Foods Marketing Research

Essay Details:

Subject: Business

Author: Duane S

Date: August 14, 2015

Level: University

Grade: A

Length: 4 / 1143

Essay text:

In this paper, the author will assess the relative value of two pieces of market research done Kudler Fine Foods in addition to evaluating components of the marketing mix for Kudler's new catering service. Kudler Fine Foods is a specialty gourmet store with three locations in La Jolla, Del Mar and Encinitas, California. The company prides its self on providing premium gourmet food items to its customers and they operate on the premise that their target customers are willing to pay a premium for premium goods and quality service. With this in mind, Kudler has initiated some key strategic strategies to promote their services and build relationships with their customer base...

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