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Essay Details:
Essay text:
This will be accomplished through increased utilization of the media, particularly print; increasing community outreach, integrating diversity concepts in publicity components, including advertising,
Cost
? Research / Surveys 75,000.00
? Advertising (Print, TV, Radio) 37,500.00
? Press Conference /Media Release/Web 37,500.00
? Sponsorships / Donations 50,000.00
? PR Campaign Evaluation 50,000.00
Campaign Budget Total $250,000.00
Publics/Tactics
The campaign has identified the primary external publics as the media as well as current and prospective customers, with the primary internal publics as current employees...
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