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How will they need to understand their marketing mix of product, place, price and promotion? Will the new service of catering need to provide an adequate pricing structure so that it will be able to compete in the market without putting a financial drain on the whole company? The company will also need to market effectively to promote the new service offered. How will the do this and will the target market affect the use of technology? Will there be a market advantage in using local organic growers. The company will need to consider all the factors involved and more as they expand into the catering service...
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