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Essay text:
I have to prepare a 1,050-1,400-word paper justify the importance of marketing research in the development of Kudler Fine Food?¦s marketing strategy and tactics, and identify the areas where additional market research is needed. Also, analyze the importance of competitive intelligence and analysis in regards to the development of Kudler Fine Food?¦s marketing strategy and tactics.
Strategy and Marketing Research
"In the emerging economy, a firm's only advantage is its ability to leverage and utilize its knowledge."
...Larry Prusak, Executive Director - The Institute for Knowledge Management
We are living in an economy of kaleidoscopic change where the only element, which is constant, is change...
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