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N.CHOKSEY, CHIMANLAL.H.CHOSI, SURYAKANT.C.DHANI AND ARVIND. R.VAKIL get together to manufacture paint in a garage on FORAS ROAD, BOMBAY. They name their company the ASIAN OIL AND PAINT COMPANY, a name that they pick randomly from a telephone directory. The family-owned company makes the transition to professionally managed organization in 1957.
British company BALMER LAWRIE rejects the products of GAINT BRITISH COMPANY in favor of ASIAN PAINTS. Asian Paint embarks on an ambitious grassroots marketing campaign, partnering with thousand dealers in small towns of all over India. Asian paints more than twice the one of the most admired companies in India...
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