Krispy Kremes

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Title: Krispy Kremes

Essay Details:

Subject: Business

Author: Beatrice G

Date: November 4, 2014

Level: College

Grade: A

Length: 1 / 150

Essay text:

SWOT - strengths, weaknesses, opportunities and threats - is a form of analysis to assist an individual or business to self-analyze and act accordingly. This paper uses a SWOT analysis to show the factors affecting Krispy Kreme Doughnuts Inc.'s marketing strategy and business opportunities, such as product popularity, problems with expansion into foreign markets and local competition. "Although its word of mouth marketing strategy has been successful thus far, Krispy Kreme might run into problems as it looks to expand into foreign markets. As a result, the company may need to take a different marketing approach in foreign markets...

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