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Yet, it is important to note that Krispy Kreme has recently gone through various problems and that the change of its CEO might affect its overall business strategies. This present report has therefore been based mainly on information published before the change of CEO, yet has tried to incorporate possible new aspects.
1. Company overview
Krispy Kreme Doughnuts (KKD) is a restaurant services company that offers 25 types of doughnuts, a coffee line, espresso-based drinks, frozen beverages and milks. The company produces 7,5 millions doughnuts a day, 2,7 billions a year. In addition to 390 stores in 45 states, the company sells its doughnuts in supermarkets, convenience stores and other retail outlets throughout the United States...
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