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This entails less traffic in and out of the doughnut shop at the same time, as well as creates less wait times for customers. Viewing the doughnuts online allows the consumer to know what they want before hand this also creates less of a wait time for other consumers. The store may also choose to set up e-commerce for the international market. By choosing to utilize the international market Krispy Kreme would definitely benefit though use of an untapped market.
Krispy Kreme Stores seem to have somewhat of a gimmick. They provide live entertainment while you wait for your doughnuts. Inside the store you can see all the doughnuts are being made...
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