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Essay Details:
Essay text:
The following pages also place Krispy Kreme in the context of today's market and illustrate the brand image and different products. The document attempts to combine research, analysis and recommendations to determine if a so called cold doughnut will allow Krispy Kreme to expand globally.
Industry Information
Krispy Creme Doughnuts, Inc. competes with several industries, to include:
O Baked Goods Industry
O Food Industry
O Restaurant (Eating Places) Industry
O Cakes and Pastries
According to the National Restaurant Association, Americans will spend about $354 billion at the nation's more than 815,000 eating and drinking establishments...
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Common topics in this essay:
- My Favorite Restaurants
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- KRISPY KREME DOUGHNUTS
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