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They create business through sales at company-owned stores, royalties from franchised stores along with franchise fees, and selling franchised stores pre-made doughnut mixes and doughnut making equipment. They created sales volume from both on-premise sales at Krispy Kreme stores and off-premise sales at supermarkets and convenience stores. Krispy Kreme attempts to win their market share through superior doughnut quality and vertically integrating back into their company to generate sales in coffee and other beverages.
Pros to Strategic Plan
The first major advantage of Krispy Kreme’s strategic plan is that they changed store operations to showcase their superior product and allow flexibility of new store sizes...
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