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Essay text:
Sales are decreasing and stores are being forced to be closed. The company has gone through ups and downs in its history, but the current situation is something that needs to be improved drastically. In order to correct these problems Krispy Kreme needs to re-think their distribution strategy in terms of wholesales, consider adding ways of promoting the product besides just word-of-mouth, and think about adding more choices to their product line to please more customers, more often.
Problem Overview:
Since going public, Krispy Kreme had been a standout on Wall Street, where its stock price climbed and they experienced soaring profits...
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