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The company has since become a leading specialty retailer. They produce over 4 million doughnuts each day, with over 1.8 billion doughnuts produced each year.
Krispy Kreme has company-owned, as well as franchised stores. They sell doughnuts in retail stores, supermarkets, convenience stores and other retail outlets. Krispy Kreme's best-known product is the fresh, glazed, yeast doughnut, called the Hot Original Glazed. Krispy Kreme also produces over a dozen other varieties of yeast and cake doughnuts.
SWOT analysis
Strengths
Krispy Kreme's biggest strength is in its product. It is best known for its best known for its fresh glazed, yeast-raised doughnuts, made from a secret recipe...
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