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Essay text:
In 1954, Mike Harding became a partner in the company and he and Rudolph grew revenue from less than $1 million to $58 million by 1974.
Case Overview
Rudolph and Harding had a vision to expand business by controlling every step of the doughnut-making process. They built an equipment department, a plant for blending doughnut mixes and standardized all Krispy Kreme shops. The standardized look of their shops and the melt-in-your mouth taste became a trademark during this period. When Beatrice Foods bought Krispy Kreme in 1976 and made changes to the recipe and the company's signs, it quickly became apparent this was a problem...
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