KRISPY KREME

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Title: KRISPY KREME

Essay Details:

Subject: Business

Author: Shawn M

Date: November 1, 2015

Level: University

Grade: B

Length: 4 / 1010

Essay text:

They also were exploring smaller-sized stores for secondary markets. Krispy Kremes's strong brand name, highly differentiated products, high-volume production capability and multi-channel market penetration strategy has worked well. With each new store opening there are lines waiting at the door all night to experience the Krispy Kreme quality. In Denver, more than 3000 people stood in a line extending for more than three city blocks on opening day. They have production areas in full view and a neon light that lights up when "Hot Donuts" are actually coming off the line. Krispy Kreme makes customers feel good about indulging...

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