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Krispy Kreme has quickly risen to the top of the doughnut business in a short amount of time. The company's goal since its infancy has been to satisfy customers by providing a unique experience when visiting a Krispy Kreme outlet. This bold strategy has differentiated them from their competition and created a competitive advantage. Customers are allowed to see how the doughnuts are made, and then served the newly baked treats hot and fresh. The bright neon light that shines from every Krispy Kreme location reads "Hot Doughnuts Now," is one of Krispy Kreme's key marketing strategies. When this sign is lit up, customers know that they will get fresh doughnuts that have just been made...
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