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New Englanders and Southerners love them as well as Californians and New Yorkers. Race is definitely not an issue. Only three types of people claim that they do not like Krispy Kreme: nutritionists, Dunkin' Donuts franchisees, and compulsive liars.
Stan Parker, senior VP-marketing, says "no one looks at Krispy Kreme as a replacement for lunch or dinner. It's a complement" (MacArthur, 2003). Krispy Kreme wishes not to be a fast food business or another doughnut store.
President and Chief Executive of KremeKo, insures the public that they think long and hard before the considering expansion. He said, "Krispy Kreme doughnuts won't suddenly become available everywhere because we don't think that's appropriate for the brand at this juncture in its evolution in the marketplace" (Krispy Kreme Steps up Wholesale Business in Canada, 2003,)
Reflection 2
KKD openly shows it audit procedure online in a PDF...
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