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Under the direction of newly appointed chief executive officer Scott Livengood, the company was sure to rebound from its decreasing sales and shortcomings of its previous managers. Livengood believed the demise of the company was a result of selling wholesale channels and less focus on the Krispy Kreme brand of which it had become famous. The company would direct its attention on becoming a specialty retail strategist focusing on consumer demands and national expansion with franchise and company-owned stores.
Several problems would arise as a result of its new company strategy for expansion. The company began opening new stores at record pace targeting substantial revenue and earnings per share growth at 25 percent...
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