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Essay Details:
Essay text:
This is caused by the increasing competition in the market.
Macroeconomic Trends Analysis
Trends Implications Actions
Social –
People are more health conscious than before • Consumers will be looking for fewer amounts of calories and carbohydrates in their meals.
• Doughnut companies will lose grasp of the market, as doughnuts will soon be seen as only a treat, which consumers will buy only in a particular time. • Create a healthy alternative to doughnuts
Social –
People prefer to purchase at convenient locations (eg. Supermarkets) • A threat to Doughnut Outlets. • Expand market distribution channels...
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