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A strategic mission needs to reflect current trends and future predictions for the industry; KRCB must incorporate the following into their mission to ensure continued existence and community involvement: improved financial performance, improved programming, increased and improved staffing levels, new technology, and increased geographic areas.
Senior management must make a commitment to be forward thinking in their vision, and to craft objectives that will align with that vision. The following are what I see to be the most pressing objectives for KRCB to consider immediately, but these objectives must be re-evaluated at points in the future as situations change...
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