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On March 4th 2006, Lakeland Foods will launch a 6 month campaign for the Freely Fudge Original and Decadent Raspberry flavoured fat free brownies beginning in June. The wholesale price of the mix is $2.44 with the retail price of $3.49. This brownie mix has the comparative advantage of being the only brownie mix made from natural ingredients, with no artificial flavours, colours or preservatives and most importantly, no fat. This truly is the brownie of your dreams. Ingredients are simply a combination of the brownie mix and fat free yogurt.
Brand awareness is crucial to the new product being launched...
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