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Essay text:
This is information marketing
• Ideas like the buyer of a drill are really buying a hole. Church should market itself as a place of worship or a community center.
Eight different states of demand:
• Negative demand: if a major part of market dislikes the product and may even pay a price to avoid it – vaccinations, gall bladder operations etc. Marketing task is to analyse why the market dislikes the product and whether a marketing program can change beliefs and attitudes.
• No Demand: Target consumers may be unaware of or uninterested in the product. Ex. College students may not be interested in foreign language courses...
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