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Essay text:
In 1991 they opened their Kmart superstores. The superstore is a 150,000 square feet and is expected to gross $40 to $50 million dollars in revenues. It will also remain open 24 hours a day.
SYMPTOMS-
One symptom is that Wal-Mart has lower prices than Kmart which makes them very hard to compete with. Kmart has to try to get out of the really urban areas so they can compete more realistically with Wal-Mart. They need to keep their appearance and service above par or this also will result in problems.
PROBLEMS-
Kmart's biggest problem is obviously the widespread of Wal-Mart all over the United States...
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