Kodak Strategy

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Title: Kodak Strategy

Essay Details:

Subject: Business

Author: Brittany B

Date: December 6, 2015

Level: University

Grade: A

Length: 2 / 396

Essay text:

Within Kodak's massive and worldwide distribution, it enables Kodak to deliver its incremental strategy to consumers by offering through retail stores and photofinishers. However, in a long term perspective, Kodak's unclear focus on digital images and traditional photography retards its development to consumer electronics companies and high-tech upstarts. In aspect of technology, Kodak's has one of the world's biggest research efforts in imaging. Kodak's expertise in color management posses a strong base in transition from chemical to digital image. Besides, Kodak plays a leading role in image capture stage associated with sensors, image processing, image storage, and image management...

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