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While it may appear Kodak is in dire straights, they are taking actions to establish themselves in the digital printing market. With the leadership of new CEO, Antonio M. Perez, Eastman Kodak is ready to forge ahead to once again become an industry leader. Are they on track to meet their vision? By analyzing the current environment including the macro environment and evaluating how they have managed their environment, then identifying threats and opportunities in the environment and comparing and contrasting that information with its competitors, it will show they are on track to become a major player in the digital printing market...
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