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This case was developed for use in undergraduate and MBA level courses in strategic management. The case is designed to be positioned in the course during discussions of corporate level strategies. The case could also be used to illustrate a rapidly changing industry environment and the pressures the changes cause for traditional firms in the industry. The case may also be appropriate for undergraduate and graduate courses in marketing strategy.
Case Synopsis
In 2003, Eastman Kodak Company faced one of the biggest challenges in its long history: what should the company do now that demand for its traditional film products was rapidly declining...
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