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As more consumers adapt to this technological change, the demand for digital cameras in the market grows substantially, which leads to greater competition between suppliers in the growth stage (being that this is still new technology).
Standing strong within the competition is Eastman Kodak. More than a decade ago, Eastman Kodak invested well over $4 Billion dollars into its ongoing research and development in order to capitalize on this new growing trend in digital photography. Eastman Kodak currently has the potential to gain a significant portion of the market share. However, this can only be achieved by using a series of carefully strategized plans and implementations...
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