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Essay text:
Part 2 will concern this case
study, with the examination paper including a set of questions about it.
The case study describes a situation, which you need to research further and resolve. In preparation
for the examination, you should analyse this case study and relate it to the lectures so that you arrive
at the examination with an understanding of how you might proceed.
CASE STUDY
Kodak, based in Rochester, New York, where it pioneered the use of photographic film 100
years ago, has been facing weak profits and job cuts as it struggles to turn round its
business.
Wednesday, 21 June, 2000, 11:26 GMT 12:26 UK
Kodak looks to digital salvation by BBC News Online's Steve Schifferes
The world's most famous film company is hoping that the digital film revolution will come to its rescue...
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