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In fact, today's Kodak is known not only for photography, but also for images used in a variety of leisure, medical, business, entertainment and scientific applications. Its reach increasingly involves the use of technology to combine images and information--creating the potential to profoundly change how people and businesses communicate
Eastman built his business on four basic principles:
? mass production at low cost
? international distribution
? extensive advertising
? a focus on the customer
To his basic principles of business, he added these policies:
? foster growth and development through continuing research
? treat employees in a fair, self-respecting way
? reinvest profits to build and extend the business
George Eastman was a competitive businessman who also understood the importance of how you conduct business...
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