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Essay Details:
Essay text:
Reconstruction of strategy
2. Improve image and appearance
3. Improve customer service
4. Increase frequency of customer visits
5. Improve store operations
Methods:
The method used in examining Kmart's problems is the Porter's Five Forces Model and SWOT analysis.
Recommendations:
I would recommend all the alternatives listed above.
Conclusion:
In reconstruction of strategy, Kmart will be able to survive its problem. By reconstructing its strategy, this will help improve its image, appearance and customer service.
B. METHODS OF ANALYSIS
Porter's Five Forces Model
Threat of New Entrants
The power of new market entrants is weak...
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