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However, one of the most important changes is the one that took place in 1957 when the company entered the market of discount stores. During this period of time and after this time, the company used many types of strategies but almost most of them were not built on real studies. They were a result of the good position of the company.
The second change that took place was in the 1990 were the company started to focus its strategies in building a real business that is based on the results of the survey made on the market. This period had changed the shape of the company especially with the increase pressure from the competition...
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