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By 1977, Kmart generated nearly all of Kresge's sales, and the company changed its name to Kmart Corp. Kmart sold the remaining Kresge stores in 1987.
Kmart's greater problems stem from its poor brand strategy and negative image among consumers. In 1965, Kmart introduced the technique that was to become its trademark - the "Blue Light Special." Shoppers in a Kmart would hear the words, "Attention Kmart shoppers." Somewhere in the store a blue light would start flashing. From all over the store, shoppers would race to the Blue Light area to get special discount prices, usually on closeout merchandise...
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