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Essay text:
The shops are popular for glazed doughnuts that are served fresh and hot out of the fryer. In addition to its original glazed variety, Krispy Kreme serves cake and filled doughnuts, crullers, and fritters, as well as hot coffee and other beverages. Almost three-fourths of the company's stores are franchised. Krispy Kreme also markets its doughnuts through grocery stores and supermarkets.
Krispy Kreme competes primarily on its quality, brand and unique way of manufacturing and selling doughnuts on-premises.
Krispy Kreme competitors include:
• Dunkin
• Starbucks
• Tim Horton’s
Krispy Kreme Doughnuts – Strategies
Krispy Kreme should focus to pursue these strategies;
Market development:
Krispy Kreme should consider partnering with a hotel chain, college campus, or other complementary outlet, in addition to current operations...
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