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Essay Details:
Essay text:
However, there are some company's weaknesses which would bring some threats for KitKat.
The SWOT analysis:
Its major and minor strengths of KitKat:
1. Strong team work.
2. The business is well-established; company has enough financial strength to keep up with the advertisement and promotions of the product.
3. Its company is working on the brand image and its brand will maintain clear position in order to prevent cannibalization.
4. The company has been positioned of number one brand in 1999 in UK.
5. The company believes long-term brand which means it will bring competitive advantage to KitKat over their competitors...
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