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Essay text:
So they launched new products with flavour variety like KitKat Orange and KitKat Mint. As a competitor to the famous Mars bar they introduced KitKat Chunky also in two different flavours.
2. What is the situation facing KitKat: the strengths and weaknesses of the brand and the opportunities and threats it faces?
Strengths:
The 2-finger format is the market leader in the CBCL sector (Chocolate Biscuit Countline).
The high quality product is hard to copy.
Their leading position in the market gives them a price premium.
They are already an established brand so they have a high advertising budget...
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