Kit Kat

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Title: Kit Kat

Essay Details:

Subject: Business

Author: Mary G

Date: March 15, 2011

Level: University

Grade: A

Length: 3 / 693

Essay text:

So they launched new products with flavour variety like KitKat Orange and KitKat Mint. As a competitor to the famous Mars bar they introduced KitKat Chunky also in two different flavours. 2. What is the situation facing KitKat: the strengths and weaknesses of the brand and the opportunities and threats it faces? Strengths: The 2-finger format is the market leader in the CBCL sector (Chocolate Biscuit Countline). The high quality product is hard to copy. Their leading position in the market gives them a price premium. They are already an established brand so they have a high advertising budget...

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