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Consumers have cut spending in anticipation of the continuing rise in gas prices, unemployment rates, interest rates, consumer debt and taxation. In the midst of a sluggish, unstable economy, both companies struggle to be profitable. In addition, the increased consumer spending in the fourth quarter for both companies does not sustain their revenues annually. Unfortunately, the success of both companies is dependent upon factors that are uncontrollable. Both companies can gain profitability if drastic improvement occurs in the current economy. The following is a financial analysis of both companies that will assist in determining which company would be worthy of purchase...
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