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Essay Details:
Essay text:
Their model of service solutions was not fitting their customer’s needs any longer…now it is needed to increase revenues and fast.
2. Situation Analysis.
Kinko’s Customers Segments:
1. Consumer Market: Walk –in costumers, usually to do personal work such as : copies, printouts, cards… .The corresponding revenues for this segment had been declining by 6% each year. Competition high and increasing: mom and pop shops and superstores.
2. Local Business Market: this segment represents half of Kinko’s total revenues, which also includes walk-ins customers, small businesses with larger and more profitable jobs being handled...
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