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Essay Details:
Essay text:
Charcoal sales were trending down. The grilling market is very seasonal with 60% of purchases made between May 1 and Sept 1. Kingsford strength is its quality product and brand name. Weakness: Lack of exposure. Opportunity: To gain more market share by appealing directly to what the customers want. Threats: Current capacity constraints.
Consumer:
The grilling consumer viewed grilling as an overall experience. 80% of grill ownership was made up of younger, larger, higher income families. They enjoyed spending time outside and saw grilling as an informal way to cook. Grill owners were divided by those who preferred gas grills and those that preferred charcoal...
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