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Essay text:
Company Outline
Name: KIA MOTORS CORPORATION
Major Products: Automobiles
Industry Classification: Transport equipment
Date of Establishment: December 11, 1944
Amount of Capital: 1.85 trillion Won (USD1.54 billion)
Number of Employees: 31,196
(www.kiamotors.com)
Kia was established in 1944 in Seoul, and is the oldest vehicle manufacturer in Korea. It started as a family business, hand-making bicycle parts. Making their first motorcycle C-100 was recorded as a birth of Korean vehicle industry in 1961.
The following developments and products were in:
1962 - "K360" the first 3-wheel truck
1971 - "Titan" 4-wheel truck
1973 ? first gasoline engine
1974 ? Korea's first passenger car "Brisa", first to be exported and sold in Middle East
1978 ? Korea's first diesel engine, produce by Kia
1978 - Kia producing under licenses the Peugeot 604 and Fiat 132 sedan
1989 - The first overseas R&D centre was opened in Japan
1992 - Kia opened its U...
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