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i.e. operating procedures, operating costs, human resources and strategic intent involved in producing its core products.
Opportunities and threats originate from outside the organization. i.e. competition and poultry suppliers in the case of KFC.
STRENGTHS
1. KFC has the strongest brand in the fast food industry. This is pertinent to consumer loyalty and attracting the right sort of franchisee. This is pivotal to the success of the franchise.
2. The quality of food is a key strength to KFC. The quality is defined by the YUM! and controlled by the local franchisees. There is a global standard, with regard to the quality of the KFC meals...
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