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Kfc S Marketing Plan In Malaysia

Kfc's Marketing Plan In Malaysia

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Title: Kfc's Marketing Plan In Malaysia

Essay Details:

Subject: Business

Author: Young M

Date: September 25, 2011

Level:

Grade: A

Length: 25 / 7257

Essay text:

KFC was a wholly owned subsidiary of Tricon from 1997-2002, and has been a wholly owned subsidiary of Yum! Brands since 2002. The chain also advertises itself as Poulet Frit du Kentucky or PFK in the province of Quebec in Canada. KFC primarily sells chicken in form of pieces, wraps, salads and burgers. While its primary focus is fried chicken KFC also offers a line of roasted chicken products, sides and desserts. Outside of North America, KFC offers beef based products such as burgers or kebabs, pork based products such as ribs and other regional fare. The popularity and novelty of KFC has led to the general formula of the fried chicken fast-food restaurant being copied by restaurant owners worldwide...

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