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Essay text:
In other international markets grow primarily through franchises, operated by local business people who understood local market.
Company’s History of KFC:
? Harland Sanders (1952) created “Colonel Sanders Recipe Kentucky Fried Chicken” ? by 1960 more than 200 take-home retail outlets and restaurants (franchises) across the U.S.
? He sold his business to Jack Massey and John Young Brown ? these 2 businessmen concentrated on growing KFC’s franchise system across the U.S.
? By the late 60’s ? strong foothold in the U.S., attention for international markets ? In 1969 joint venture with company in Japan, and rights to operate franchises in England were acquired...
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Common topics in this essay:
- Corporate Strategy
- Corporate Strategy
- Corporate Strategy
- Corporate Strategy
- Corporate Strategy
- corporate strategy
- Ethics of the Tobacco Industry
- Relationship between organizing businesses, structure of businesses and employee motivation.
- Taxation and the Tobacco Industry
- The Role And Development Of A Corporate Brand Personality For Modern Businesses
- Tobacco Industry Analysis
- What is Corporate Strategy ?
- Immoral Acts Of The Tobacco Industry
- Phillip Morris and the Tobacco Industry
- Corporate Strategy
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