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Essay Details:
Essay text:
This
permits Calyx & Corolla to provide fresher, longer-lasting flowers to consumers. The
management of Calyx & Corolla is contemplating a change in their long-term business strategy
as they examine their ability to compete with more traditional outlets such as retail flower shops
and wire services like FTD. Ruth Owades, the founder of Calyx & Corolla, has hired Marketing
Consultants (MarCo) to assess the strengths and weaknesses of her business and make
recommendations on how her company can fully develop their mail order concept.
Background:
Calyx & Corolla is a small mail order flower company that was founded in 1988 by Ruth
Owades...
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