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Essay text:
A RELATIONSHIP MARKETING PLAN 13
REFERENCES AND BIBLIOGRAPHY 27
16
BIBLIOGRAPHY: 16
ANNEXURES: 17
APPENDICES
Appendix A (Intersite's Current Organisational Structure)
Appendix B (Reporting Structure)
Appendix C (Intersite's Previous Organisational Structure)
Appendix D (The most important labour statutes)
Appendix E (Steps in Selection Process)
Appendix F (Recruitment Process)
Appendix G (Types and Structure of Rewards)
Appendix H (Training Needs Analysis)
Appendix I (Communication areas and Objectives)
Appendix J (Motivation)
Appendix K (Workforce Planning and Programming Process)
Appendix L (Succession Plan)
Appendix M (Harvard Model)
Appendix N (Strategic Directions)
Appendix O (Learning Organisation)
EXECUTIVE SUMMARY
Relationship marketing is a business philosophy, which aims to develop strong relationships with a range of stakeholders, such as suppliers, media, intermediaries and public organisations, as well as with customers...
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