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Essay text:
The acquisition of o2 Germany, then a German subsidiary of the o2 Plc Group, by Telefonica S.A, the Spanish telecommunication incumbent, in January 2006 will be used as a case-study to present some of the key cross cultural management challenges that an MNC may encounter. The rest of this paper is organized to briefly analyze and compare the German and Spanish cultural stereotypes, describe the background and impact of the acquisition and the response from management. Finally a conclusion is drawn on the importance of cross cultural management.
According to Gupta and Hanges (2002), “Germanic Europe shows higher practices of performance orientation, uncertainty avoidance, future orientation, and assertiveness than many other clusters...
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Common topics in this essay:
- CROSS-COUNTRY DIFFERENCES IN CULTURAL, DEMOGRAPHIC, AND MARKET CONDITIONS
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