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Kentucky Fried Chicken And The Global Fast Food

Kentucky Fried Chicken and the Global Fast-Food Industry

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Title: Kentucky Fried Chicken and the Global Fast-Food Industry

Essay Details:

Subject: Business

Author: Shirley G

Date: December 27, 2015

Level: University

Grade: A

Length: 12 / 3509

Essay text:

Eg. Germans were not accustomed to buying takeout or ordering over the counter. McDonalds performed better in this aspect. ?U Crispy strips and chicken sandwiches cannibalized the fried chicken sales. 2.2 Long Term ?U Differences between the PepsiCo and KFC corporate strategy and culture. ?U PepsiCo/KFC poor relationship with franchisees. ?U Increased competition from direct and indirect competitors. ?U Reduction in market share in the US market. ?U Risks involved in international operations: long distances made it difficult to control quality and service, increased transportation and other resource costs, and time, culture and language differences increased communication and operational problems...

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