Kellogs Plc

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Title: Kellogs Plc

Essay Details:

Subject: Business

Author: Ruth P

Date: July 8, 2014

Level: University

Grade: A

Length: 8 / 2162

Essay text:

In 2007, it was Britain’s biggest selling grocery brand, with sales of more than ?550 million. Product lines include ready-to-eat cereals (i.e. not hot cereals like porridge) and nutritious snacks, such as cereal bars. Kellogg’s brands are household names around the world and include Rice Krispies, Special K and Nutri-Grain, whilst some of its brand characters, like Snap, Crackle and Pop, are amongst the most wellknown in the world. Kellogg has achieved this position, not only through great brands and great brand value, but through a strong commitment to corporate social responsibility...

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