Kellogs

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Title: Kellogs

Essay Details:

Subject: Business

Author: Roberta S

Date: August 23, 2013

Level: University

Grade: A

Length: 3 / 775

Essay text:

On pouring hot milk, the flakes used to become soggy and did not taste good. So, the primary strength on which Kellogg banked (i.e. crispy flakes was not available) b. Indians like to add sugar to their milk. However, the sugar did not dissolve well in cold milk. So, having the flakes even with cold milk did not find many customers. c. The taste of its products did not suit Indian breakfast habits which included milk, biscuits, bread, jam, butter, idlis, paranthas, etc. 2. Positioning mistakes: a. Advertisements and promotions gave the product a “health product” image instead of its successful “fund-and-taste” positioned in the United States...

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