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Kellogg S Worldwide A Study In Cereal Consumption

Kellogg's Worldwide?A Study in Cereal Consumption

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Title: Kellogg's Worldwide?A Study in Cereal Consumption

Essay Details:

Subject: Business

Author: Charity M

Date: January 27, 2014

Level:

Grade: A

Length: 22 / 6563

Essay text:

Kellogg's was the first company to include nutrition messages, recipes, and product information on cereal boxes. In 1906, William Kellogg decided to launch the company's first ad campaign, a full-page ad in Ladies Home Journal. Sales rose from 33 to 2900 cases per day. The company's first exploits abroad started in 1924, when Kellogg's began to sell Corn Flakes and All-Bran in Great Britain. Rice Krispies appeared just a few years later, and Frosties began to be sold in 1954. In 1978, Kellogg's began its expansion in the UK by building a factory at Wrexham. It was considered as one of the world's most modern food production factories...

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