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We will also get an idea of the attractiveness of the industry through the use of Porter's 5 forces industrial analysis.
Included in this project is an in-depth review of Kao Corporation, Japan. Kao Corporation is one of the major players in the industry. Here we will take a look at how the Japanese based company employs strategies to reduce cost and at the same time differentiate its product from its competitors to gain competitive advantage. We will also examine some of the key financial ratios to aid us in identifying some of the company's strength and weaknesses. Then a SWOT analysis is carried out on the company...
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