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Essay Details:
Essay text:
In so doing, we "share joy with the consumer/customer".
Objectives
1. To sell approximately 1 million dollars with introduction of Jergens Ultra Healing Intense Moisture Therapy by the end of the quarter of introduction.
2. To introduce product to 75% of population of men and women through samples and bathroom dispensers by year-end 2005.
3. To obtain a 30% market share, with sales of
SWOT Analysis
Internal Strengths:
?? Corporation has been in business since April 5, 1882.
?? Leading competitor in the soap and cosmetics industry.
?? Carry tradition of quality and experience which their consumers know, respect, and trust...
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